Tulipop Studios

Tulipop Studios, based in Iceland and the UK, are our dedicated animation production companies, founded to bring the magical world of Tulipop to life — a whimsical universe filled with enchanting characters and fantastical adventures.

Our mission is to create high-quality, imaginative content that inspires children and families alike. Every story we tell is crafted with heart, humor, and a commitment to wholesome entertainment.

Bringing meaningful entertainment to kids and families across the world

Our Story

From a passion project to global screen adventure

Tulipop is a celebrated Icelandic fantasy world for kids, born from the shared vision of two close friends, Signý Kolbeinsdóttir and Helga Árnadóttir. Founded in 2010, their mission was to create a magical universe that would speak to both their own children and the children within themselves—a place full of charm, creativity, and meaningful values like friendship, diversity, and curiosity.

The world of Tulipop began with Signý’s whimsical illustrations, inspired by her background in product design. Her colorful characters and imaginative landscapes first appeared on postcards, sketchbooks, and t-shirts, quickly capturing hearts in Iceland’s design scene.

As the popularity of the characters grew, Signý joined forces with Helga to take Tulipop further, dreaming of a rich, narrative-driven world that could inspire children everywhere. Together, they built Tulipop into a brand that now spans beautifully crafted products, music, books, and games.

The natural next step was animation—and in 2023, their dream came to life with the launch of Tulipop Tales, a 52-episode animated series that brings the magical island and its quirky inhabitants to screens around the world. Now, Tulipop Studios is entering its most ambitious chapter yet: the production of three animated feature films, with the first set to premiere at the end of 2025. What started as a handful of drawings and a big dream has grown into a thriving production company dedicated to storytelling that sparks imagination and brings joy to families across the globe.

Sustainability

Commitment to enhancing sustainability in all operations

Environment

Tulipop is committed to enhancing sustainability in all its operations and content creation. Our purpose is to create a magical world where nature is embraced and friendship, diversity and creativity is encouraged. This aligns with our mission tobring Tulipop and its positive messages to kids around the world.

We see the following as our most significant opportunities for further improvement in environmental factors in the year 2025:

Ensure our cloud service providers have sound environmental policies.
Calculate the baseline for our own carbon footprint and that of our value chain.
After mapping our current carbon footprint we will have a deep dive into how it is possible for us to decrease our footprint and if necessary neutralize it with ethical ways that align with our values.

Social

To maintain and increase the diversity and representation of the characters in our animations we will focus on the following during 2025:

Analyze our characters’ diversity, characteristics and stereotypes from a variety of perspectives to see if there is room for improvement.
Look into the diversity of our content contributors to see if we lack representation.

In 2025 we want to increase employe participation in our strategy, growth and creative direction for example by:

Conducting yearly semi - structured one on one interviews with employees to better measure employee satisfaction and get input for further growth opportunities and development.

In regards to community, in 2025 we want to:

Initiate local charity collaborations in some of Tulipop’s new international broadcasting countries.
Build and connect with the Tulipop community on Social Media.
Donate merchandise to charities that support families and children in need.

Governance

To form trust and efficiency between Tulipop contractors and collaborators we will:

Publish guidelines aimed at our partners emphasizing Tulipop’s best practices and ways of working.
Closing the year 2025, we want to evaluate how our goals for 2025 were met. To do that we will:
Publish an annual ESG report where we evaluate our initiatives and identify possible areas for improvement

Tulipop is a proud member of the Green Producers Club, a community committed to sustainable production practices.